- Addressable TV offers marketers the ability to target their TV advertising to specific households using postal address data.
- 15 and 30 second spots will be delivered to viewers who are watching Connected TV programming using a smart TV or connected device (Roku, Amazon Fire, Apple TV, YouTube TV etc).
- Connected TV spots cannot be skipped, and can be measured using “completed view” reporting.
- Addressable TV allows for precise audiences to be targeted, much like a traditional digital campaign.
- Targeting options include demographic, behavior, intent, etc.
- Based on the target audience selected, an approximate total reach and frequency can be calculated for each campaign.
- Homes that include individuals in the target audience can be visualized on a plat line/property line map.
FOOT TRAFFIC ATTRIBUTION
- Using Geofencing technology, advertisers can measure the number of people who viewed their TV ads and then entered their place of business.
- Reporting will measure the extended zip code (zip + 4) from the geographic area of the person who entered the advertiser’s location.
At Connect digital we create amazing advertising ideas that work. We target these ideas to people who are looking for your product or services. We then track the results and help you analyze them to make sure we are providing you a return on your advertising investment. We believe in simplicity. We won’t lock you in to any high priced contracts. We want to grow your business and be a partner with you. Connect with us, and we can show you new ways to connect with your customers!