Ways we target

There are over 300 ways that we can target your advertising. It is important to have a plan that works for your specific message. Let our team help you use all of these tools to grow your business.

Geo-Targeting

Geo-Fencing

Event Targeting

Look Alike Audience

Domain

Dayparting

Geo-Conquesting

Email Marketing

Contextual

Online Display

Keyword

Address Geo-Fencing

General Audience

Dynamic Ad

Weather Targeting

MESSAGE
CALL

Connect Digital Marketing
826 Fox Lane Suite B
Cape Girardeau, MO 63701

At Connect digital we create amazing advertising ideas that work. We target these ideas to people who are looking for your product or services. We then track the results and help you analyze them to make sure we are providing you a return on your advertising investment. We believe in simplicity. We won’t lock you in to any high priced contracts. We want to grow your business and be a partner with you. Connect with us, and we can show you new ways to connect with your customers!

Target what your customers are searching for on Google, Yahoo, Bing, and even shopping sites like Amazon, Walmart, Overstock etc.

Do you sell specific items to specific people? This can help. An example of Dynamic Ad Targeting is a client searching for a truck is served an ad for an F-150 while a person with a large family is served an ad for a minivan. Or a person who has visited a furniture site and has been looking at dinning room tables is served an ad for a dining room table and not a sofa or mattress.

Do you have a list of clients that you have kept through the years? If you have their email addresses we can look at what they have done online the past 30 days and find other people just like them online.

Is there a specific website that you want to be on? We can place your ad on specific websites like, espn.com, hgtv.com, abc.com, cnn.com, foxnews.com. Etc. Sometimes this tactic is important, however, normally we are much more concerned about targeting the right people, not which websites they place on.

Target your customers based on what they are reading online.

Is there a specific time of day that you need to reach customers? Restaurants are big with this!

This is the most broad category. We can target by gender, age, income, net worth, credit score, and so much more. If you can think of a specific audience we can probably target them.

Does your business revolve around the weather? We can serve different ads to people based on what the weather is currently doing in their area. Raining? Serve ads for wiper blades. Hot? Serve ads for a/c. Cold? Serve ads for heat? Beautiful outside? Serve ads for hiking? Everything in one day? Welcome to Missouri

Do you have a list of addresses you want to target. Just give the list to us and we will import that list of addresses into our program to fence each address.

Target your competitors locations. This sounds too good to be true, but it isn’t. If a person goes to your competitor we will ”grab” their phone and serve them your ad for the next month.

Event targeting is using a fence to grab people’s phones while they are attending a trade show, concert, sporting event, etc. and serve them an ad for up to the next 90 days on their phone Or 5 min. after they have entered the event.

­­Geo-Fencing is more precise then geo-targeting. We can get as small as a latitude longitude point on a map and do a 5 meter circle around that area. Fences can also be turned on an off for a specific event.

­­Geo-Targeting is choosing the broad location you want your ads to appear. This can be a state, city, county, zip code or a radius around a zip code. Sometimes there are specific areas that you DON’T want your ad to appear, those areas can be avoided as well as targeted.